Tennessee Cannabiz

THC BEVERAGE $1 BILLION BOOM The $1 Billion Buzz: U.S. THC Beverages Poised to Soar In 2024, THC beverage sales in the U.S. sprinted past the $1 billion mark — and that’s just the beginning. According to Whitney Economics, most brands pull in around $2 million in sales annually, while industry leaders easily surpass $10 million . Projections suggest the market could swell to as much as $10 billion in the years ahead. “A confluence of factors — shifting consumer habits, economic cooldown, and evolving federal rules — opened the doors to a rapid expansion of THC beverages,” said report author Beau Whitney. “These products are helping shore up revenue that's declining in beer, wine, and spirits sectors.” Key Findings: There are up to 750 brands nationwide; roughly 200 are sold via marijuana dispensaries. The total potential market is valued between $9.9 billion and $14.9 billion . Yet, THC beverages currently account for just 1% of all cannabis sales . High-p...